90-Day Goal: Day 11: Expect the J-Curve

Kelly Kannwischer
January 13, 2021

Yesterday we talked about staying motivated by vision. As you get tired and are therefore prone to distraction, imagining yourself at the end standing on the medal platform celebrating your win will really help. 

Today I want to name the fact that on the way you will experience a dip. Whenever we learn something new or set out to take new heights, we will first have to exert new energy and put ourselves into uncomfortable places of not being proficient or confident in what we are doing. If you are anything like me, then you also do not like to engage in activities or be put in situations in which I cannot excel and be confident in myself.

Tip 11: Expect the J-Curve.

Because of this, I can be reticent to take on new challenges. My desire to avoid the humbling process of learning something new can get in the way of growing into the fullness of the person Christ created me to be. So it helps to remind myself that the dip is true for everyone and, by expecting it, I can dial up the resolve to get through it and not let it derail me from reaching my 90-Day Goal.

Although the J-Curve hypothesis was developed by an economist to describe impact on markets related to behaviors of people, I am taking liberty here to apply it to life design. And to use it to our advantage in helping us not get discouraged and to not give up when the going gets tough. Rather, expect a dip and be ready with your team and your resources to move through it and beyond where you began.


Please send me your questions, challenges, and suggestions as we continue in the 90-Day Goal Together. I look forward to hearing from you and sharing the journey with you. 

Don’t forget—we’ve got great resources, including a FREE download of the chapter from the Younique book where Will Mancini talks about the power and process of pursuing 90-day goals.

Kelly Kannwischer

Kelly Kannwischer

Kelly Beckham Kannwischer is an executive, consultant and not-for-profit coach and leader. Kelly lives in Atlanta, Georgia and serves as Cofounder and CEO of the Future Church Company and CEO of Younique. Previously, Kelly lived and worked in Orange County, California where served Vanguard University as a Vice President and President of the Vanguard University Foundation. Kelly is an accredited Insights Discovery Client Practitioner and Certified Fundraising Executive. Kelly is married to Rev. Dr. Richard Kannwischer and is the proud mother of Danica (age 17) and Ashby (age 15). When she is not working or volunteering, Kelly enjoys playing golf, reading, and enjoying the outdoors.