Younique is about finding your calling, and it was founded out of a calling.
Dave Rhodes is burdened by the reality that, week after week, churches pour out information that does not result in the transformation of those who receive it. He is passionate about seeing the church move from being a teaching center to a training center. Dave saw the need for something new to unite the silos of mission, leadership, and discipleship so that the church would become a change-agent again.
Meanwhile, Will Mancini was consulting with church leaders to clarify their vision. Time after time at the end of the process, clients would say, “I want the same clarity for my life.” Will himself had been transformed by powerful tools for living a purposeful life. He recognized that God was amplifying his calling from bringing meaningful progress to every church to bringing it to every believer.
Both Will and Dave have a heart to see real church growth. A holy discontent burned within them over churches that weren’t growing. They were even more zealous for churches that were growing in attendance, buildings, and cash but were not growing their people in Christ. It was vexing to see churches articulate the best disciple-making language in the world but still not make disciples.
Younique was born out of the burden to do something about it, to train believers of all kinds in the practice of gospel-centered life design to make an impact for the Kingdom wherever they live, work, and play.
Younique was born…to train believers of all kinds in the practice of gospel-centered life design to make an impact for the Kingdom wherever they live, work, and play.
A couple years after Younique launched, Will and Dave brought Kelly Kannwischer on board as partner and CEO. Kelly loves the church—she earned a degree from a prestigious seminary and is married to a pastor. But she came to the sad realization that, as much as she cares about the church, her gym cared more about her as an individual than her church did. Her gym had a welcome session where they asked her about her health, her goals, and what she enjoys; then they gave her a plan to enjoy the gym and be successful. But no one at her church ever asked her what she cares about—they only begged her to volunteer for them.
Kelly, Will, and Dave believe that the church can be far better than the gym. They have a vision to equip every church and Christian organization to enable every believer to become all that God dreamed they would be. The Scripture at the heart of Younique is Ephesians 2:10:
God has a one-of-a-kind dream for each and every believer from before the creation of the world. Younique is the one-of-a-kind training for walking with God to see his dream come true.