Jessie Cruickshank

Catalyzing is a great descriptor for how I do what I do. Because of my background in chemistry, I know specifically how a catalyst works. It reminds that I don’t create change in people or organizations, that is between the person and God. But I do come along side and help that change proceed faster and with less energy. Development is what I am looking to catalyze. Development does not just mean change.  Development means change with peaks and valleys, learning and unlearning, broad spaces and times of testing. The journey of development can be depicted with an s-shaped curve and it is the adventure I help people and organizations embrace. My two words came to me pretty easily. As I walked thought the Younique process and considered what specific thing I brought to every room, they just seemed to emerge. Since then. my two words became a focal point for me to guide my life based on who God created me to be, beyond the expectations or desires of others. Over the past few years they have helped me know what to say “yes” to and what to say “no” to. That has been invaluable. But the greatest thing that my two words have given me is permission to be who I am. To recognize that God made me in a specific way and that I don’t have to be all things to all people in my vocation has been empowering. Also, my two words help me guard against my life drifts – the motivations of my heart that can undermine the work of God in my life. They remind me of what I am created to do even if no one notices. I can honestly say that I would not be where I am today without the journey of uncovering my two words, and unpacking how they name my future.